Spotlight: Connected Vehicle

Finding the right mix of business models, technologies and partnerships to build effective telematics services is no small challenge.  Recent developments in smartphone applications and services, electric vehicles, and insurance-based telematics have added new opportunities and complexities.

In the public sector, working through the maze of technical and institutional issues to deploy sustainable Connected Vehicle systems has been a long and difficult process.  Recent developments in wireless technologies, telematics business models and the 2013 agency decision have created additional challenges.

SCG can help.

  • Market Intelligence.  There is quite a bit of activity in this space right now, with a variety of new entrants looking to innovate in partnership with more established players.  SCG can help lay out a baseline landscape, identify potential partnerships and technologies of interest, and maintain an ongoing awareness of the latest happenings and consumer trends of interest to your program.  All deliverables are designed to support strategic and product decision-making.
  • Strategy.  SCG can assist in developing clear strategy that is aligned with overall corporate and brand goals.  We have strong experience in working with leadership teams to develop program and product strategies which contain measurable objectives, to ensure that vision is translated into deliverable action.
  • Business Planning.  Connected vehicle efforts are traditionally plagued by business model challenges.  The ecosystem is so complex that there is never enough revenue to go around.  The wealth of consumer and vehicle data available from today’s systems, however, is giving rise to some intriguing new ways to create value.  SCG can help define different business model options, and establish a specific approach that best fits your needs.
  • Product/Service Planning.   The necessary combination of hardware, software, service, and content makes telematics particularly interesting to implement.   SCG can help lay out a realistic roadmap which supports your near- and long-term vision as you address both the current buying demographic and the upcoming “connected generation” that has been creating so much industry buzz lately.
  • Partnerships and Industry Relations.  As you consider the appropriate set of alliances to support your new offering, SCG would be happy to place an extensive network of contacts and industry relationships at your service, from content providers to call centers.  SCG also has a long track record of successful stakeholder outreach and standards development.

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